A company using digital marketing is bound to become successful in its business. If your company has hired a digital marketing company that is working to make the marketing part of your company a success, then you have nothing to worry about. However, there are still several things you should know about to make sure your digital marketing company is putting the right kind of efforts and its results are beneficial for you.

Traffic And Its Sources

A good amount of traffic every month is very important for your business. Therefore, you should focus on it along with the traffic source. You should get to know from where your audience is visiting your website. You will need to know the places where your business is succeeding the most in order to continue your online marketing. So, whether your business works the best in Kolkata or even outside Kolkata, you can know that through traffic sources in order to focus on those areas.

Engagement Is The Key

The second most important aspect of digital marketing is engagement. If you can track your engagement, you will be able to know if your brand is being recognised online. Getting some likes on Facebook is not enough to tell you whether your engagement is good. You will need to check your social media reports. How many shares your post has got or how many people have commented on it are important too. Brands should use all kinds of social media platforms like Facebook, Instagram, Twitter to get engagement.

ROI From Paid Ads

Return of investment is the reason why you should invest in digital marketing. Many businesses nowadays pay money for paid ads. In order to ensure enough brand visibility, they invest heavily in paid ads. If you have hired a digital marketing company, you should know how to track the amount you have invested in paid ads and how much return you are getting from that investment regularly. You can track the number of leads you get from the ads. If the ROI is always negative, then you should consider taking a different approach to your paid ads.

These threes aspects are the most important to keep track in digital marketing. Whether your digital marketing company is doing a good job or not, you can know that easily. If you think they are not bringing good enough results, you can come to Purpple Designs in Kolkata.