“There is nothing permanent except change.”

As rightly said by Heraclitus, change is inevitable in every aspect and logo designing industry is no exception. Indeed the logo designing industry is moving ahead with high pace. As each year passes by, new trends rule the realm of logo designing, simultaneously, many old, out fashioned trend is forced to leave the battlefield. It is important to stay in the race in order to get the best productive logo for your business.

For 2018, we hereby, present the following 3 logo design trends, which will define 2018 logo designs

1. Impressive Topography

Many of the timeless logos are the purely textual type. Needless to say, it is most likely to follow in the future as well, as it promotes the brand name most efficiently. But in this new year, thinking out of the box is what will refresh this idea altogether. The following styles are few to name-

Handwritten Effect – Hardly, any business logo these days would fancy the formal font. Thus the handwritten text effect has huge scope for business logos.

Split Typography – This style enables the text to spilled in between while keeping readability intact. A classy trick that is favored by many.

Negative Space Style – This style enables the usage of negative spaces between text to add something meaningful while making things look elegant and clever.

Chaotic Typography – In this style, the letters are organized in a classy unorganized way. It is best for brands that aim to have a playful and casual impression.

2. Social Media Optimized Logos

As the time is passing by, the role of social media presence is becoming more and more crucial. However, even though the social media has its own perks, the competition is high as well. To make the brand logo more attractive and convenient, optimizing the usual logo into something more simple and suffice, is an excellent move.

3. Clever Animation

The year 2017, was remarkable, particularly for the video. This concept of moving logo became imperative for few businesses within this short period of time. This scope of the type of these animated logos is potentially limitless in the digital platform. They are catchy to the eyes, and upgrading an existing logo into the moving logo is quite simple as well.

Each of these logo trends has its own features and perks. In fact, creating a business logo by combining these 3 is also a possibility, but it must be done by an expert to order to avoid an overdone logo.

At Purpple Designs, we deliver each customized logo as per guidelines, with utmost dedication and hard work. We are making progress with new logos with new trends everyday!