With the start of the new year, businesses get a head start with their marketing strategies by anticipating digital marketing trends. Here are 5 trends for 2020 that will help your business drive more revenue.

Video marketing

Video marketing is the best digital content type, driving more views and more engagement. Facebook is not the only platform, there are others like Instagram and Pinterest. Video generates more engagement on Youtube, Facebook, Instagram. Pinterest users are more likely to purchase after viewing brand video content.

Interactive content

People love to interact. With the rise of technology, we are more attached to machines than ever. 90% of customers are actively attached to more interactive content online. Even a simple Instagram story has the potential to attract consumers. You can put shoppable items, Instagram question stickers or facebook polls to encourage interaction with your content. Additionally, put click to buy images to satisfy consumer’s needs for a speedy transaction.

Smart bidding with Google Ads

The term smart bidding is a phrase used by Google to describe its automated bid strategies that optimize for conversions include Target CPA, Target ROAS, Maximize Conversions and Enhanced CPC. Also, smart bidding depends on the type of business you run.

Voice search

If you have not heard about the voice search by now, you must be living under the rock. Nowadays, people use voice command systems, such as Google Voice, Siri or Alexa, to gather information. Therefore, voice search engine optimization is important. Voice search depends on the data it can get as quick as possible, therefore, fast website loading speed and accurate business listing are essential.

Chatbots

Chatbots will continue to be an integral part of digital marketing in 2020. the benefits of chatbots are 24 hours service, instant response, and answer to simple questions. This virtual assistant offers outstanding service to the customers by meeting their expectations.

To make sure you continue smashing your marketing goals in 2020, implement the above-mentioned trends to your business. It is always good to take expert advice. Hence, it is recommended to take the help of a digital marketing company in Kolkata for better results.

We, at the house of Purpple Designs is there to take care of digital marketing for your business. We offer digital marketing for numerous of our clients. In this new year, you will also get all the new trends of 2020. Feel free to get in touch with us and know more about digital marketing.