Logo design for your company should be chosen very carefully. It is the first thing that your customer is going to notice once your company becomes well-known. There are different types of logo design which most companies use. Read on to find out about them.

Wordmarks

The first type of logo design is wordmarks which is a freestanding word of words. If you want to represent your company’s name in your logo, then this one is best for you. It is a uniquely styled text logo that helps you to spell out your company’s name or brand name. The only disadvantage of using a wordmark logo is that if it is not designed properly, then it will look generic.

Letterforms

This type of logo is used to represent the company using only the company’s initial letters or brand’s first letter. They tend to be exclusively typographic. It basically simplifies the name if it is too long or complicated. The biggest advantage is that a letterform logo can fit better in a variety of space sizes. The only thing you need to be careful is that if a letterform logo is not designed carefully then it not be legible.

Emblems

The emblem is a type of logo that has an element of a picture in it. The difference between this logo from other types of logos is that the elements are never isolated. Emblems help to increase the feeling of brand quality, reliability, and longevity in a customer. But emblem logo designs have become a challenge as it has become a problem to properly present it in devices like small mobiles.

Pictorial Marks

As the name suggests, this type of logo consists of a pictorial mark which can be immediately recognized by customers. It is designed in a simplified and stylized way to make it look unique. The pictorial marks usually tend to be literal and recognizable images. It features a graphic image or illustration which specifically represents a company, product or brand. If you take a look at the logo design of the company Apple, the logo itself is an image of an eaten apple. This is what a pictorial mark logo design should be.

Abstract Marks

These type of logo designs are the ones which are highly conceptual. It is basically a symbol that conveys the basic idea of the company. It also uses a distinctive visual to convey about the company. This type of logo design is perfect for service-based and technology companies. But always remember that designing an abstract logo design is quite difficult. So it should be designed only by someone who is quite experienced.

If you are not sure which type of logo design should be used for your company, you should look for a professional logo designer. Purpple Designs a logo design company in Kolkata is always there to provide you with a satisfactory logo design.