The idea of website development was first implemented successfully by Tim-Berners Lee in the year 1991. The vulnerability of websites took a few years to be understood and now we are living in a century where websites play an important role in our digital presence. Websites are popular among government, business, as well as private institutions and the internet today, consists of billions of websites created by billions of internet users.
We, from Purpple Designs, an agency dedicated to offering website development in Kolkata, are providing some important information which a business website should essentially be comprised of. These are as follows:
I) Contact Information:
Each company must have a website address that takes you to their homepage which is the front page of any companies’ website. There should be a contact page that provides information on how to get in touch with them, on every platform. This might seem simple but a lot of companies miss this. Include the phone number, apart from postal address, email address, in case people want to call for any inquiries. Include a clickable “email us!” button that either opens an email client or links to your contact form preferably at the top of each page.
II) Blogs:
Quality content is required for social media marketing. So, you should start with blogs if you are considering any online marketing effort. To get the maximum SEO benefit, your blog should be listed under your domain (something like www.yourcompany/blog). A blog can help your company in many ways which include:
- Search Engine Optimisation (SEO)
- Communication Channels for your company which produces content that is shareable on social sites such as Facebook and Twitter.
- A way to connect with your customers and to establish your company as an expert in your industry.
III) Testimonials:
Testimonials or case studies are often the most visited pages that we create for our clients. Potential customers need to trust you before they choose to work with you. When you do get testimonials, ask your clients for permission to use their real names. Real endorsements from recognizable community members mean a lot more than any anonymous testimonial.
IV) Easy Website Access:
The customers who know your company name can find your website. Thus, optimizing your site by using your company name on Google is not sufficient enough to promote your website. Instead, use more generic terms so that customers who may not know your business can find you out through Google more easily. You should be more specific not only about your company name but also its location and services it provides.
V) Authentication:
Customers like pictures and they would like to see visual instances of your work and how well you know it. So, you need to upload photos and videos of your work, your venue, and your team. For example, if your company provides a service such as landscape design, custom cabinetry or IT cable cleanups, show before and after pictures or videos of your work so that people can understand your credibility.
The information infrastructure of a website offers both integrity and authenticity. It promises to provide extraordinary access to details and whereabouts of the company.
