You are probably familiar with the term social media marketing if you are an owner of a company and digital marketing is a part of your marketing strategies. Social media marketing is quite an effective way to make a company popular. But there are several interesting facts about it that you may not even have heard about it until now. Read on to find out what are they.
Approximately 71% Of People Use Social Media
The major population of the world uses the internet. But out of all the internet uses 71% uses social media. Out of this, at least 52% of them are on multiple social media sites. This is why companies prefer to use social media marketing as chances are that most of their audiences already are on social media sites.
Facebook Is Still Now The Most Used Social Media Site
Even after so many active social sites have come into play, Facebook is still now the most popular social media site. So, if you don’t know where to use your resources for social media marketing, Facebook should be your first choice.
YouTube Drives The Most Engaged Traffic Of Any Social Site
When it comes to social sites, the top few people tend to use are Facebook, Instagram, and Twitter. But there is another option that should be right after Facebook on the list; YouTube. It is right now an integral part of social media marketing as it can drive more traffic than any other social sites. People generally prefer videos mostly as it can keep them engaged.
54% Of B2B Marketers Generate Leads From Social Media
One major thing people mostly believe is that social media marketing is only for B2C companies. You should know that it is also effective for B2B companies. After all, they are also consumers who might need more convincing than normal customers. This is why it has been seen that at least 54% of B2B marketers tend to generate leads from social media the most.
Only 26% Of Companies Integrate Social Media
Even after knowing all the importance of social media marketing, still, now only 30% of the companies use it as a marketing tool. A lot of companies still don’t take seriously the major impact it can have on their business with the help of social media marketing strategies.
So, don’t be like all those companies who still have doubts over social media marketing. You should find a company that provides social media marketing in Kolkata and hire them for your business.
