While no content marketing tool can replace the solid strategy of talented humans, having the right tech can certainly help you get the job done better, easier, and more efficiently. In today’s world, digital marketing companies need several content marketing tools to serve the purpose.

There are hundreds of content marketing tools available ranging from ‘free’ to ‘cheap’, while some being very expensive. However, their purpose remains the same, to ensure creating the best content. These help towards content ideation, production, promotion, optimization and more. Content marketing technology is growing every year.

Purpple Designs, being a well known digital marketing company in Kolkata, brings to you a set of 5 digital marketing tools which is indispensable for content marketing business:

1. WordPress: The most widely used Content Management System(CMS) in the world is WordPress. It is an open-source CMS that allows you to host and build websites. You can host your site via WordPress.com. WordPress contains a plugin architecture and template system so that you can customize any website to fit according to your business or blog.

2. Grammarly: Successful convey of information is the ultimate goal of any brand. All written communications you encounter daily needs to be grammatically correct and the choice of words should be perfect. Grammarly, being the perfect tool to help marketers create the most impactful content possible; eliminates errors, expands your vocabulary and so on. BIt helps you publish more readable content by offering a vocabulary enhancement feature that goes beyond pointing out mistakes by making suggestions for writings to use the best of words possible.

3. Plagiarism Checker: Plagiarism checkers are an effective way to inspect your content for any red flags that may suggest plagiarism. It’s very useful for the digital marketing world and those who are serious about their academic or research work. Plagiarism detection software gives percentages of similarity as well. Some professional workplaces may have a standard percentage of plagiarism rate that is acceptable to them, but exceeding that might not be considered.

4. Google Docs: Google Docs is to content marketing what a kitchen is to chefs. It’s where all of the work gets done before the final presentation. It’s the best platform for any digital marketing company and is also easy to use and offers an easy user interface. Additionally, you can also find a way to upload Google Docs directly to your CMS.

5. Yoast: Yoast is a great tool for writing Search Engine Optimization (SEO) focused content. It’s a sort of all-in-one WordPress plugin for SEO that helps to do pretty much everything, including optimizing content for a keyword, previewing and editing URL-slugs and meta descriptions, abstracting away technical SEO tasks, and suggesting relevant internal links.

The key to running a successful digital marketing agency is to utilize relevant tools and software to manage and automate several areas of the business as possible, enabling you to focus on the needs of every client.