Social media marketing (SMM) is growing at a fast pace. In this intense market, it is only sensible that you might be using some or the other social media to promote your business online. However, there might be some mistakes that you have been making that is ruining the scope and potential of your business.

1. You Are Focusing On The Wrong Platform

There are many social media platforms, such as Facebook, Twitter, G+, Instagram, YouTube, Pinterest and many more. It is crucial that you evaluate the potential of your business and pick the right platform accordingly. For instance, a photography business would do better with Instagram marketing and some academic tutoring business would do better with Facebook, while a handicraft business would flourish more with Pinterest

2. You Are Still Trying Free Services

Almost every social media offers free service and paid service for business. You can start your business profile with the free version at first, to try out the features and check the campaigns and their scope of your business int the platform. However, you have to switch to payment mode in order to get fruitful results. Spending towards any social platform enables many more features and ultimately help to get more leads.

3. You Are Not Giving It Adequate Time

Social media marketing is not a magic platform, just like any other marketing channel. So you need to have patience and give it time to yield results. For any new business to establish a decent presence, it takes about 3 to 6 months and takes another 3 to 6 months to start getting qualified leads.

4. You Are Targeting The Wrong Audience

The population sample on any social media platform these days is huge. And needless to say, it is impossible to target them all and it is thus crucial to refining them as per location, gender, age group, interest, etc. Failing to do so, will keep up exhausting the budget and gather irrelevant leads.

5. You Are Not Hiring Professionals

Social media marketing is vast and evolving every now and then. Thus, it is crucial that your business stays ahead of its competitors in this race. It requires immense time and expertise. That is why is it often best to leave it to the professionals, instead of ‘trying’ things on your own, as your brand is going to pay the price, in case anything goes wrong.

At Purpple Designs, we offer excellent SMM services for diversified industry type. For more information, visit us today.