Social media is evolving at a faster rate. Several new social platforms emerged in the year 2018, out of which few made it large, while most had to retire much earlier than planned. Launching new trends and keeping up with it, are some crucial factors that determine how secure its future going to be in the realm of Social Media Marketing.

Here we list out some trends followed by most social media platforms in the year 2018-

Live Streaming
The trend of the live video started in 2017 but was a big hit is this current year as well. About 8 in 10 television personalities are using live streaming. It clearly has ample scope for business as well, particularly the ones involved in food, beverages, entertainment, travel etc.

Videos
About 7 out of 10 people prefer to stream videos instead of reading texts. Making professional, short, precise videos are quite helpful to gather leads and positive response. Using high-quality graphics and editing is a big factor to have a long-lasting impression.

Chatbot
This as an AI interface that enables the user to interact with the particular business or page admins. About 40 per cent of people leave inquiries outside the working hours. Having a chatbot helps to gather and redirect these leads to yield fruitful results in the future. It is a useful tool for the world that never sleeps.

Mobile Responsive Posts
As per studies, more than 88 per cent of social media users prefer to stay active on their smartphones. Needless to say, social media platforms encourage every individual and business to post that is suitable for mobile usage. Not adhering to the suitable guideline costs in term of negative marketing and proves inefficiency.

Paid Promotion
There is a huge scope of getting effective organic leads on social media as well. However, for competing in this cutthroat market, paid promotion is becoming a need, rather than an option. More and more businesses are going for strategic investment towards the same.

At Purpple Designs, we offer social media marketing for numerous of our clients. We handle multiple social platforms, but mainly, we deal with Facebook, Twitter, Instagram, G + and several others. At purpple Designs, we too have embraced the trends of 2018. But as the trends will keep changing over time, we too will evolve accordingly. Kudos to the upcoming new year!