Even though the whole world is in lockdown mode, digital marketing is still helping companies to grow and stay connected with their clients. As people are sitting at home online users have increased by 70%. But while it’s true that digital marketing companies are thriving during the time of pandemic COVID-19, every company needs to change the way they have been doing it.

Reassess The Situation Every Week

Reassessing the situation of the pandemic every week is quite essential. The crisis is happening globally where the market dynamics are changing drastically. The decisions made two weeks ago might not be appropriate anymore in the present day. Everything you do during digital marketing should be relevant to the current time. First, decide what should be immediately put on hold. If you have any major brand launch you should push them back. But that doesn’t mean you need to cancel them. You can resume them once the pandemic is over. But if there are any campaigns that will help the brand and your customers, you can go ahead with it.

Evaluate The Brand’s Image And Language

One of the most important things you must do right now is whatever content you create should be relevant to the current situation. Encourage people to do everything online as much as possible. Make sure the contents are not insensitive in any way. Also, you can create relevant videos too as visuals tend to be more effective during the time of uncertainties.

Contribute And Help At Every Opportunity

Helping each other is the only way to survive at such a time of crisis. Think of creative and innovative ways to help and encourage your consumers and anyone associated with your company. Contributing doesn’t mean that you can only donate money. You can provide information, take initiative to help the authorities and create relevant content to educate and entertain people. Let people know through digital marketing how you can benefit everyone during this time. Provide advice on how people can spend their time during the quarantine.

Whether you are able to do all this or not, make sure you do not capitalize on this method in any way. Create relevant content, reassess your brand image and mostly help your customers stay connected to you through digital marketing. A digital marketing company in Kolkata will help you a lot during the time of this pandemic. Take advice and help from them on how you can make changes to your digital marketing strategies.