The effect of globalization is directly proportional to the reach and influence of the internet, and India has been witnessing the same in the recent past years too. The World Wide Web is connecting us to the best of the ability a human can get access to the world. With the help of the internet, we can promote our brands and businesses, since more people are watching your brand than ever. However, to promote a brand the most important thing required is a suitable Logo Design.

Purpple Designs, one of the leading Logo Design Companies of Kolkata will help you out to refrain from the mistakes that one makes during the logo design. What sets your company apart is a unique and memorable logo that can convey the message clearly.

The below-listed logo design mistakes are what you need to avoid at all costs:

(1) When it comes to creating a successful logo, choosing the right font can make or break your design. All companies have their personalities and so do fonts. You should choose the right font to represent your business wisely.

(2) While you might be tempted to use as much as you can in your logo, but going overboard will be a nasty decision to take. Too much complexity or a mix of conflicting images/icons can turn down the viewer and undermine the purpose of your brand.

(3) Simplicity should be the key to your logo design. It consists of three parts:

a)Versatility,

b)Memorability

c) Impact.

Try to boil down the essence of your company through the logo design. Adding too much can ruin the legibility and brand recognition of your logo. The target should be to make your design simple, clean and memorable.

(4) Another logo mistake is going too far with the simplicity which surely needs to be avoided. Remember, you are still trying to convey a pretty complex yet specific message to your potential customers with just one logo design. Don’t assume that your viewers will fill in the gaps. If the person is left confused after seeing your logo, you haven’t done your job right. Aim for a design that is simple yet not losing any of its purposes.

(5) There is no greater damage than copying a more successful competitor. Be it international or local, having a design that is similar to another company’s logo can sabotage your marketing attempts. Not only it’s illegal, but also you will get called out sooner or later. Of course, you can’t check every design in the world for similarities but do a quick check of your closest competitors for any significant red flags.

(6) During Logo Design, it’s vital to use a vector graphics program instead of raster graphics. A vector graphic is made up of mathematically precise points, which means that the design will be consistent in any size and across all mediums. Whereas raster graphics are made up of pixels, which means your logo can’t be scaled to size. It will get pixelated at a larger size and look blocky.

Designing the right logo for your company can sometimes be frustratingly subjective. But doing your research, knowing the logo design mistakes that should be avoided and understanding your target audience, putting it all together, you are much more likely to get it right.