Social media marketing is a crucial part of a business. 50% of the customers gained by most kinds of businesses are done with the help of social media marketing. It’s the third month of 2020 and we are here to give you a few social media marketing trends that are being quite popular right now.

Revise Social Analytics

The use of vanity metrics has almost come to an end. Social analytic tools are in need now. More money is being spent now on social media ads, influencer programs, organic programs, etc. Businesses need to focus more on the rate and quality of user engagement.

Authentic Influencers Are A Big Deal

There has been a rise in fake influencer, which has made it more important to get authentic influencers for all businesses. Authentic influencers are encouraged to advertise their products in a well-documented way.

Stories Are The Hottest News

Whether it’s Instagram or Facebook, posting stories have become the new way of engaging with the customers. Posting interesting stories and polls are a great and easy way to interact with your audience. You can post a lot of types of stories either in writing, images or even videos.

More Advanced And Direct Social Ads

Social shopping has become the new trend now, which is why investing in social ads are the current way of advertising for brands. In order to encourage direct business on social media sites, these ads need to be quite advanced and simple yet engaging.

More And More Videos

YouTube has always been there for posting video content, but it is not the only current site for posting them. Instagram’s IGTV has become quite popular for social media marketing. Currently, this trend is not something you could do if you want to but something you must do. YouTube has become more popular than Facebook. So, even if you don’t use any other platforms for posting video content, YouTube is a must.

Less Public And More Private Interactions

Even though everything you do on social media is public, but customers tend to crave a more private interaction with their brands. Due to the growth in information privacy, people are getting attracted to small private groups in their messaging apps. Messenger, WhatsApp, and Instagram messaging are there to allow you to form small groups where detailed information can be shared easily. Messaging apps in the current time are becoming the new connective tool in social media marketing.

Going with the current time is one of the most important factors in social media marketing. So make sure you always stay aware of the new trends.