Facebook is a well know social media platform, which was launched in Feb 2004. In a mere 14 years, it managed to claim and capture the position of the leading social media platform. Almost every individual you see around yourself has at least one account on Facebook. Today, Facebook is doing more than just connecting peer but also helping business expand. Let’s understand how it works

The first and most important thing a business face while advertising their products or services to its target audience is the threat of being bounced as a spam. This is resolved by Facebook as it offers a separate portal for businesses, known as the Facebook Business.

The Facebook Business is just like a personal Facebook page but equipped with various online tools and campaigns. The portal allows a business admin to post graphical post, audio, video, and blogs related to the products or service of the business. These posts can be run as both organic and paid promotions. The facebook allows the admins to refine its audience as per many demographics. These mostly include age, gender, geographic regions, interest, and preferences. Needless to say, a refined target audience yields better results for the business.

There are several campaigns in Facebook Business that allows a business to tail a plan of their own. It mainly has 3 types-awareness, consideration and conversion. As the name clearly indicates its nature, each of them has its utility for a business type. For a newbie business, the former is the best plan. For a business that is growing should move to the 2nd plan and a well-furnished business can make more profit by going for the 3rd plan. Of course, each of the campaign types has several subtype campaign plans that help to get the best results.

In case a business is not sure about its target audience selection or creative type, or other aspects, Facebook also offers several tools to evaluate it and get the best result.

Facebook is as of now, the only and best platform to promote a business both locally and globally. From a new cafeteria to well know MNC, Facebook has a place for them all.

As you can clearly see, the scope of Facebook marketing is huge for any business, let it be local or global. We believe we have explained its functions to you. In case you still have any doubt regarding how beneficial it would be to your business.