Structuring the Facebook account in the right way to ensure conversion tracking will help you because it reduces the cost of the advertisement campaign. Conversion tracking not only helps to measure return on investment (ROI) but also helps to increase revenue from the ads running on the Facebook ad platform.

The prior goal of every digital marketing agency is to earn profit and drive direct results in less time. Before setting up the conversion tracking you need to install the Facebook pixel base code on your website. You need this to re-target your customers and find a new targeted audience. It will also help you to have an insight into how your audience is interacting on your website. Tracked conversion result appears in the Facebook ads manager and Facebook analytics dashboard through which you can optimize the conversion rate and calculate the return on your investment for the ad campaign.

There are two basic ways through which you can track conversion with the pixel code.

Standard Events

Standard events, which track the visitor’s behaviour on some specific pages where you have implemented the pixel base code. This is more complicated to implement because you need to slightly modify the pixel code. Though being complicated to implement, the main reason to use this method is the ability to provide the data. This, in turn, optimizes the conversion and build an audience for the future.

Custom Conversion

Custom conversion does not require any additional changes with the base pixel code like the previous method. This is the easiest method to implement for optimizing the individual page of your page reporting. With the help of this method, you can get the exact number of the conversion rate for any event or action you are tracking for a particular campaign.

Facebook advertisement is highly profitable in today’s market scenario. The only way to ensure the true impact is to track your ad campaign using the above conversion tracking methods. This would give a deeper understanding and insight of which ad is running well and which need to be improved. At Purpple Designs, our digital marketing experts and social media marketing executives manage different profiles and websites for a variety of businesses, so you can optimize your ads and websites for excellent results.