When it comes to paid advertising, most entrepreneurs are reluctant to spend a single rupee. However, paid advertising or PPC (Pay Per Click) or CPC (Cost Per Click) can do wonders for your business.
Pay-per-click is an internet advertising tool through which you can generate traffic to websites by showing advertisements on your website. The website owner is paid each time your ad is clicked. In today’s blog, Purpple Designs, the leading Digital Marketing Company in Kolkata will tell you about 5 proven benefits of PPC advertising for your business. So, without any more words, let’s take a look at all of them.

Fastest way to get more visitors

It is no doubt that CPC allows you to get more visitors to your website. Google Ads work on the basis of user behaviour and hence you have a higher chance of landing targeted users on your website.

Increases leads and conversions

Since PPC allows good traffic on your website, you have an increased chance of getting more leads and conversions.

Good for retargeting the target audience

With the aid of Google AdWords, you can retarget your old or potential customers with ease. PPC makes the job of selling your products and services a lot easier than any other digital marketing channel.

Develops brand awareness

As a business owner, you want many people to know about your brand. If people would not know about your brand, they will by no chance know about the products and services you offer. Hence, paid advertising is an effective way to let more people know about your business.

Easily trackable and measurable

The best thing about PPC or paid advertising campaign is that you can easily track and measure your campaign. PPC is a direct form of marketing and hence you get the exact numbers without any trouble.

Here are reviews of some of our happy PPC clients.

Rohini Sachdev

“I hired Purpple Designs for my PPC campaign and I have to admit that they have helped in increasing leads. Highly thankful to them.”

Amar Tiwari

“Previously, I thought PPC to be a bad idea but after a few months of my PPC campaign, it looks like it has improved the numbers of my website.”

Subhojit Das

“If you want direct sales then paid advertising is your best option. Purpple Designs has been handling my CPC campaign since six months and I’m glad about the way they have handled everything”.

So, do get digital marketing services in Kolkata from Purpple Designs.