Black hat SEO is referred to some techniques that are mainly used to rank a website that degrades search engine guidelines. Search engines do make it very understandable which types of practices go against their inevitable terms. However, they are quite explicit on the potential consequences if anyone blasphemes their guidelines. Therefore, using black hat SEO tactics leads your website to lower-ranking positions and a decline in organic traffic. On that account, in today’s blog, the highest-rated digital marketing agency in Kolkata reveals some of the popular black hat techniques that are to be avoided for the betterment of a business.

Before going to the main part of the discussion, let us clarify the 3 main reasons to avoid black hat SEO techniques:

1. It creates a negative impact on the search ranking and visibility of your website.
2. No long-term result is there.
3. Simply promotes a poor user experience.

Now, let’s get into the main topic- some of the black hat SEO tactics to avoid must:

• Stuffing target keywords-

It is totally a misconception that repeating your web page’s main target keywords unreasonably will help you to get a better rank. Rather, it unequivocally results in the opposite of it. In general, an unnecessary keyword stuffing in content or paragraph just does not make any sense when you will read that aloud. This is the very reason, why experts often suggest avoiding unwanted and repeated keyword stuffing.

• Duplicate content-

Duplicate content in the simplest words refers to what we call ‘copy and paste’. Another most common black hat tactic is to automatically generate content to rank for a large number of keywords without giving any effort to create unique content. SEO experts of a reputed digital marketing agency in Kolkata recommend taking time to create SEO-friendly content in order to avoid problems due to poor quality and duplicate pages.

• Deceptive or hidden texts-

It refers to a text that is colour similar to the background and often positioned off the screen or behind an image, purposefully to make it hidden from users. Marketers mainly tend to do this to stuff keywords that they want in their content for better ranking. But SEO executives nowadays avoid adding hidden or deceptive texts to a page. Because search engine crawlers have been far more updated now and they understand that you are certainly trying to overload keywords.

However, apart from the aforementioned ones, there are so many other black hat tactics that often pose a real risk to any website. If you want some help to make your website more visible online, get in touch with a reputed digital marketing agency in Kolkata.