Transforming a company into an iconic brand is indeed a long game! A lot of factors play major roles in the process. Among them, the evolution of logos contributes a lot when it comes to reflecting the evolution of the brand’s identity itself! The iconic logo of Adidas has been so identical with the passage of time that even some other footwear brand admirers can also recognize those three famous vertical lines of the Adidas logo at the very first glance. However, the official brand logo of Adidas has undergone several changes since the company’s inception. Let Purpple Designs, a renowned logo design company in Kolkata give a brief overview of the history and evolution of the Adidas logo through today’s blog post!

• The Trefoil Logo (1971): The original logo of Adidas, popularly known as the “Trefoil” logo was introduced in the year of 1971. However, the logo design featured a stylized, three-leafed plant representing the Olympic spirit. And, it is also noteworthy that the logo symbolized the brand’s connection to sports. This logo was used during the early years of Adidas.

• The Mountain Logo (1991): From the beginning of the 90s, the Trefoil logo shifted to another iconic version of the line trio that is now used for Performance products. However, the stripes used before were shifted to a slight angle, representing how they looked on the shoes of Adidas. Besides, the bold trio of stripes was designed into a mountain-shaped icon that mainly represents every obstacle in life to overcome.

• Adidas Neo (2002): By 2002, the stripes of the Adidas logo were contained in a circle, looking like an animal scratch. However, the stripes here take on an iconic look with the ends being smaller as they sweep in a light arch toward the right side. At this very point, the logo design is still very flat and the font has remained the same for the logotype as well.

• Adidas Word-mark logo (2005): The word-mark Adidas logo is indeed a timeless callback to the simplicity of the three stripes that made the brand so easy to identify for the audience. The design of the logo in general is enough to cover all areas of the brand, and at the same time, it maintains the overall aesthetic of the company.

The right logo is enough to make a brand iconic and classic. Adidas is a burning example of this statement. The evolution of the Adidas logo reflects the brand’s journey from its roots in sports performance to its position as a global icon in sportswear and fashion for everyday lifestyle. However, we hope that going through the logo history of this globally-acclaimed brand Adidas might have helped you get ideas for designing your own logo design.

Still, if you want professional help for creating or recreating your brand logo design, get in touch with the experts of a renowned logo design company in Kolkata.