For both logo and website design, colour is an important factor. If you choose the right colour, it makes a website memorable, attractive, and profitable. The first impression is everything when it comes to success in business. Different colours give different kinds of messages. It should match the mood of your website and the brand or the product. Here are a few ways to choose the right colour for your website design.

Find Your Primary Colour

There should be a primary colour and a secondary colour for your website. In most cases, we tend to have a primary colour in our mind. But, this choice should be made very carefully. You can choose this colour according to your brand or the colour of your logo design if it already exists. Otherwise, take help from your website designer and ask for his opinion.

Decide On The Number of Colours

After you have chosen your primary colour, choose how many colours you want on your website. In most cases, it is recommended to use a three-colour combination. If you choose all vibrant colours, it might look childish and dramatic. This is why the other colours should have lighter tones. Also, the usage of all three colours should be divided into percentages instead of dividing them equally.

Use Secondary Colours Where Needed

After you have picked the number of colours you want to use, you need to match the secondary colour to your main brand colour. This can be a struggle since it becomes difficult to choose where to add it. But, they are important as your design might require more than just a few primary colours. It is more important if your website is filled with a lot of contents and landing pages. You will need the secondary colours to differentiate between the pages or the contents.

Don’t Forget Neutral Colours

Whichever colour you choose, neutral colours are a must, especially for the texts. Neutral colours are the best in creating contrast against any colours and it helps the audience read without any strain. Using white in the background in some places also give the readers a break and help them digest the information given on the webpage. White, black and grey are the most used neutral colours used in website designing.

Once you have chosen your colours, you need to pick out the places you should use on your website based on the importance of the content. But, you can only pick out the colours and leave the rest of the work to the website designer. Hire a website designer in Kolkata if you need a website for your business.