Are you all set to get your brand new logo design for your business? You have certainly discussed the idea and your business profile and payment details, and the expected date for the same. But did you discuss what logo design file format you are going to receive? Not sure what that is? Read on to know more.

Just like you can play an audio file in Windows Media Player, VLC media player, Winamp or many tools that are available online, there are many file formats in which your logo can be delivered. It should come as no surprise that each of these format files has its own unique features.

Some of the noteworthy features are as follows

Transparent – The property of having a transparent background on the back of the logo that makes it easy to place it on any background, blending it perfectly.

Scalable – The property of the file that makes sit possible to stretch or compress without breaking away the pixel quality or undergoing any lossless data compression.

Editable – The property that enables the designer to make changes even after the final design is set. It is also commonly known as ‘the raw file’.

Dpi (dots/pixels per inch) – High dpi enhances the resolution of the image making it more ideal for the printing.

Color palette – The preloaded database library of colors with code. There are namely two common color pallets, the RBG and CMYK.

There are basically 2 kinds of logo file formats, the raster, and the vector. There is a misconception that all the raster file formats are more ‘one-time design thing’, and ideal for printing, whereas the vector file formats are more user-friendly. However, irrespective of the raster/vector format, each of the file formats has its unique features along with sharing multiple common features.

Some are good for its use as website icons/buttons, some are perfect for digital usage, some are ideal for scalability. But definitely, all of them are useful. While jpg, png, gif, tiff etc. are raster files, ai, pdf, eps, svg are vector format. From time to time, new file formats keep emerging with even more features.

So, which logo file format should you go along with? As the future is often uncertain, the answer will be preferably as many as possible. A decent logo design company is likely to give you the final file in a folder with as many file formats as possible. Some of them even give you a final raw file that enables you to make minor modification on your own, or even hire a freelance writer, if you ever need changes in the future.

Is your logo designer going to provide you file formats as per your needs? Settle this first, before you have to be sorry. To be on the safe side, choose the house of Purpple Designs as we deliver our final file in every file format along with the raw file. We aim to offer our best effort to make the client happy and satisfied.