Social media sites like Facebook, Twitter, Instagram, etc. have become a must in most businesses for social media marketing. But as much as it helps a company grow, it can also make a company look bad if you do things that you shouldn’t do. But how to know what not to do and what to do in social media sites? The guidelines of social media marketing keep changing every day. So, we are giving you some advice on what you should not do in a social media site.

Ignoring Editing

Never ignore the power of editing. Once you are finished with content, whether it’s visual or written, you should always proofread and edit it. Mistakes can become very easily a point of failure and a negative point in your reputation. Also, it can change the way a customer sees your brand. It comes across as totally inefficient and unprofessional. So, never make the mistake of posting anything on social media sites without editing.

Not Building A Strategy

A company’s social media marketing is bound to fail unless you create a social media strategy. Without it, your whole campaign will be in chaos. Some of the things that should be predetermined to create a strategy are to know the target audience, content scheduling, managing metric tools, investing time and money, and using communication tactics.

Ignoring Negative Comments

As much as you respond to the positive comments, make sure that you respond to negative comments. Even if you ignore other customers who are reading the comments will give more attention to the negative ones. So, always make it a point to answer back to those who have given a negative comment. While answering back to them make sure you are honest and transparent, if needed recompense them, empathize with them and yet stay professional throughout. By doing this you will be able to gain back your reputation.

Coming Across As Too Formal

Although you are not interacting with your friends on these social media sites, you also don’t need to be too formal. If you are too formal, it can make customers withdraw their interest. Engaging with them with a little bit of fun can humanize your brand. Memes, contests, etc. can make your customers feel connected to the brand.

Navigating social media sites can be a bit difficult but once you get the hang of it, your social media marketing can become quite successful.