Different versions of logo designs have always mattered a lot in the history and evolution of all famous companies. Only a good logo design can make people instantly recognise a brand or a company and make them attracted to it. This month, we are going to tell you about the evolution of the logo design of the famous company; Amazon.
In The Year 1995
The very first logo of Amazon was the literal interpretation of the company’s name. At that time their slogan was known as the “Earth’s biggest bookstore”. With a blue background and the letter ‘A’ that had the shape of a river inside, it stayed the company’s logo for two years but it was criticised a lot due to its poor quality. But in their defence, it was the start of the digital era and it was created with very poor-quality tools.
In The Year 1997
The year 1997 was important in the logo history of the Amazon company as they replaced their logo design with a more professional one. They removed the blue background company but kept the letter A and the river inside. But instead of their slogan, it became amazon.com. They were able to predict that in the future the dot-com system would become a hype. But of course, it wasn’t enough afterwards as they changed it again the very next year.
In The Year 1998
In this year, the logo design had such a drastic change, it gave a very modern look to it. The logo was quite simple with only the word amazon.com written. The word amazon was written in capital letters in which the letter O was a giant yellow ring.
In The Year 1998-2000
But unfortunately, the previous logo didn’t survive even for a year. They removed the uppercase approach and made it fully lowercase. The company thought this looked more approachable. Another change in this was that although the font was black in colour, it was underlined with a curved orange line. The logo designers chose to do this because it is said that orange represents joy and warmth which made the company looked friendlier. On the other hand, black represents dominance and elegance.
In The Year 2000
The logo that was created in this year is quite similar to today’s logo. The orange line has been made into a curved arrow which goes from A to Z. this logo reflects the drastic growth of the company. The arrow represents that the company can provide everything from a to z. Moreover, they added “and you’re done” below amazon.com. This logo stayed the same for 12 years.
In The Year 2012-Present
In 2012, they officially stepped into the modern digital world by becoming a success for the past 12 years. The logo design went through a lot of changes again. It was initially created by Turner Duckworth. The company dropped the whole “.com and you’re done” part. This proved very well about the company’s success as only the name amazon was sufficient for people to recognise the company.
The logo history of Amazon shows that a logo design should be updated according to the company’s success and evolution. If you want to update your company’s logo design, you can come to Purpple Designs, a logo design company in Kolkata.
