‘Content is the King’
This is a well-known phrase among people who are anyhow associated with digital marketing. Let’s talk about this crucial aspect of digital marketing and how things turn for it, in the year 2018.

In simplest words, content is anything that you read online. Let it be an article related to ‘health tip’ or an article related to the ‘types of shoes’, an email featuring the latest ‘end of season sale’ or the informative snippet beside the catchy image on the social media, anything that you are reading online is content. They are all contents. In fact, this very blog you are reading right now is also a content. But what is content marketing! It is a brilliant way to get the best result as per budget allocation to get more lead and eventually sales for every business.

Content can be written by anybody, so why there came a need for marketing the contents? Well, obviously, because of the intensive cutthroat marketing out there. Consider this, every day, dozens of startups are surfacing on the market. Which means more and more companies are registering their respective business on the internet, as staying online is the new and effective way of staying ahead of competitors. Every business is trying to make their own establishment through various mediums such as content, emails or other videos. Needless to say, in this intense market, the number of articles on the same or similar topic is increasing day by as well.

So, how can you ensure that the search engine features your on the top or decent position, amidst so many competing contents out there? Simple, by going with content marketing. Content marketing involves creating quality content that qualifies through the algorithms of search engines and has high visibility with respect to other contents online.

In the year 2018, the need for having a professional content writing strategy has been realized by several organizations. In fact, the number of businesses launching their own channel of contents has uplifted drastically. However, many businesses fail to understand its importance, yet and as a result either settled for plagiarized or inefficient contents, which are doing more harm than they are realizing. It is always wise to let the professionals handle the same, for the most effective results on time.

We, at Purpple Designs, offer extensive content marketing for numerous projects.We offer quality contents in the form of blogs, webpage contents, videos, infographics, case studies, classified ads, Google ads, press release, statistical analysis, email marketing, gifs, social media contents, and snippets.