There are many types of logo designs out there. The most common and traditional type is certainly the wordmark logotype. We recently discussed the scope of wordmark logo in details. Each logo design type has its importance. Today, we are discussing the same for yet another common type of logo design, the lettermark logotype.
Lettermark logos the ones, that use the abbreviation of the entire organization, rather than using the entire name in the case on wordmark logo design. Typical examples of the same type are- HBO (Home Box office), P&G (Procter & Gamble), and HP (Hewlett-Packard).
You are good to consider the lettermark logo for your organization if it fulfills either of the following criterions-
1. Your Business Name Is Too Long
In case your business sounds like it is a combination of 2 or more business name, you definitely should consider a lettermark logo. Such lengthy names ought to make it difficult for the people to recollect it.
2. You Are An Organization Or Institute
In case you are looking for a logo design for your organization, let it be academic or otherwise, it is most like that your entire organization name is way too long. Considering anything but a lettermark logo is an unwise idea.
3. Your Business name Does Not Relate To Your Product
In case your business name is not somewhat relevant to the business agenda. For instance, ITC (Indian Tobacco Company) is a large company that has a huge product diversification. It no longer leads with (at least only) tobacco products. Thus, using just the initials is a smart idea.
4. If Your Business Name Is On Foreign Origin
It is not uncommon to find business picking fancy words or phrases of foreign origin. Unless it is something very famous, going for lettermark logo would be clever. This way, even the general target audience would be able to recognize it easily.
Though there is a penalty for using lettermark logo, it is good to avoid them, if-
- Your business name is just a one-word entity
- Your business in 2-3worded, but goes quite well with the business name.
Get in touch with us, if you need further assistance to decide which type of logo design would look best for your business. We are the best logo design company in Kolkata.
