If you are a businessperson and are confused regarding which type of logo design you should get then you are not alone. There are so many types of logo designs out there, it makes it difficult to pick the right type for you. Moreover, new types of logo design and trends are coming each year. Today, we are going to discuss one special type, the wordmark logo.

For those who know very little, the wordmark logo is the type in which the entire business name is used in the logo design. It is the most traditional type of logo design out there. In case, you are wondering if it is for you or not, here we present some tips to evaluate the same.

Go for the wordmark logo design, if your business complies with any of the following conditions-

1. Your Business Name Is Small In 1 Or 2 Words

In case your business name is rather handy and short, the wordmark logo works well. This ensures your entire name can be used in the logo without making it any complicated or crowded. In fact, in case you have not still registered your business name yet perhaps you would want to reconsider to something more simple.

2. If Your Business Is Quite New

In case your business new and taking its early steps, a wordmark logo is great. It is an effective way to spread the business name to the target audience. In fact, a catchy logo design often does more promotion for business more than marketing strategies.

3. If Your Name Represents What Your Business Does

In case your business name is somewhat is self-explanatory with respect to what product’s or services you offer, you should finalize the world type logo design right away. This is a great way to convey what your business deals with.

You are good to go for the wordmark logo if you fulfill above-mentioned tips. Though there is no thumb rule towards using wordmark it is good to avoid them, if-

1. Your Business Name Is Rather Long

A lengthy name of 4-5 words would very odd on the logo design and ultimately would not serve its purpose properly.

2. Your Business Name Is Of A Foreign Origin

In case your business is a local one, and your business is borrowed from a foreign origin. The wordmark logo would not be as effective as you would want it to be.

At Purpple Designs, we offer several types of logo design. Explore each type of logo design and pick the ones that are most suitable for your business.