“Good design is good business.”
     -Thomas Watson Jr., businessman, second president of IBM

It remains a fact that a good logo design is an important and integral part of the business or brand identity. Brand visibility is ensured by the appropriate logo design by your potential customers. A logo is considered to be the profile of your business. While considering the logo, one has to be very sure and creative, be it a startup, small business or the established ones.

If you are unsure and confused about which type of logo fits your business or brand, Purpple Designs presents some popular types of logo designs in Kolkata which can help you understand further.

Lettermark

The most common and basic type of logo is the letter mark. It is a typography-based logo design that uses the initial or few letters of the brand or business title. This type of logos is easy to remember, for example – H&M, GAP. Instead of taking the full name of Hennes & Mauritz, it is easy to remember the shorter form.

Wordmark or Logotypes

As the name itself suggests, it is also typography-based logo design. But, the basic difference between the letter mark and wordmark is that wordmark does not contain the initials but holds the name of the business title. For example – Calvin Klein, Canon, eBay and many more.

Since the business title will be highlighted, the logo designer has to be more careful and creative while choosing the font or style of the logo. This type of logos can be used when your business or brand name is not too long for the logo.

Letterforms

Letterform logo designs are exceptionally different than the above-mentioned logos. This logo is made of only one letter. Because the logo contains only one letter, the design needs to be unique, so that it attracts the audience. While creating the logo, the designer can use the funky font, bright and bold colours to make the letter more attractive keeping the relevance with the brand idea. The best and trending example will the logo of Netflix. Though the logo consists only of the initial letter of the name, people clearly remember the name of the brand.

Emblem Logos

Emblems represent power and strength in the form of a symbol. Emblem style logos are designed with a compact idea. These logos can be created in both text and symbol form. Emblem style logos are the oldest and the traditional form of logo designs. This logo design comes first as a choice for organizations like schools, colleges, and other industrial companies. For example – Harvard University, Motor Harley- Davidson Company.

While some other companies took the traditional design format in a modern look. The best example will be the logo of Starbucks. The logo includes mermaid as their emblem with its name written along.

When you are looking for a logo design make sure it is trendy and the most important point it represents is the business idea. An expert logo designer can always help you to identify and suggest what type of logo is appropriate for your brand or business. At Purpple Designs, we offer 100% original logo designs in Kolkata according to your needs.