Logo serves as an identity for a given business. No matter what their product or service is, a logo gives them a symbol of recognition. The industry of logo design in Kolkata is one of the oldest in India as the place has been home to some of the finest artists. The only difference is the modern-day solution where logo is no longer made on a canvas, but on software.

Logo Design in Kolkata with variations

Graphic artists focus on creating artwork that stands out. For this purpose, they have segregated logos into three different categories, namely, textual logo, graphical logo and abstract logo.

Textual Logo: This type of logos reflects use of alphabets. The construction is such that the brand name is written in a particular manner to signify the brand’s name. This is a common usage among businesses and has been used by industries such as beverages, furniture, etc.

Graphical Logo: This type of logos reflects use of a symbol. The icon is enough to create a brand recall to the audience. Icons such as an apple and a tick are the biggest brands across globe.

Abstract Logo: This type of logos reflects use of text as well as symbols. Here the graphic artists create a link between the brand and the product/service that it offers. There are world-class brands in the realm of fast food who use such logos.

Selecting the right logo designer

As a client, it is important to select the right logo designer for the business. The designer can either be from a company or a freelancer, however, proper research needs to be made before promising the project. There are several factors that one must consider while hiring a designer, some of them are:

• Experience of the designer
• Portfolio of designer
• Terms of service – no. of logo options, types of files at the time of delivery, etc.
• Cost of service
• Time of delivery

A logo is directly related to a brand. The very first thing that the audience notices about the brand is its logo. If the initial impression goes wrong, the targeted audience automatically becomes less interested. Therefore, it is important for businesses to focus on their logo and take it seriously. Make the right choice, choose the best logo designing service in Kolkata.