If you are familiar with digital marketing, you might know that a major part of it consists of organic SEO. But have you heard the term local SEO? A digital marketing company can offer to do both organic SEO and local SEO for your company. You will need to choose which one you prefer. To do that, you need to learn the difference between them.

Organic SEO

This method solely revolves around improving the visibility of a company’s website. It may or may not include a local element, but mostly the website is made search-engine friendly and ranked for relevant keywords.

Local SEO

On the other hand, as the name suggests, local SEO is solely based on the practice of making relevant and reliable signals around a specific location. In this, search engines favour those websites that have trusted locations.

The difference between these two are:

Locations

The first difference is, of course, location. As mentioned above organic SEO, might not have a geographical location. It can be referred to a general location, the places where you want to target, but there is no definite brick-or-a-mortar business. Organic SEO is done with the help of articles, blogs, news, social media, etc. irrespective of the location.

But, local SEO, on the other hand, is definitely tied to a brick-and-mortar business. You will have to mention your location in order to make your business visible locally.

Local SEO And Organic SEO Do Not Necessarily Target The Same Position

Organic SEO always target to rank high with a specific set of keywords. Whereas, local SEO aims to get into local listing packs. With local SEO, a business strives to stay at every list where a potential customer may look into.

Links Of Organic SEO Vs Citations Of Local SEO

Links are a major part of organic SEO. It helps to get better rankings and increased traffic. Links will increase the authenticity of your website in Google. The more the number of links, the better will be the ranking. For local SEO, instead of links, the citation is more important. It the address, business name and phone number are cited at all relevant and important places, then it will improve your business drastically.

Different approaches are taken to perform both types of SEO. You need to realise which one will suit your business better. Hire a digital marketing company in Kolkata if you want professional SEO for your business.