The clientele of Purpple Design are diversified, as per the geography, nature of business and size of the organization. Our quality work, timely delivery, and affordable price compel our clients to come back to us, again and again.

Today we will brief about a rather special logo designed at Purpple Designs. The logo design for ‘Refuel’.

It is a small food joint, located in Kolkata that offers excellent and yummy quick bites. Its taste and affordability is what makes its local residents crash at Refuel, quite frequently. It is spreading its name among food lovers with online order delivery as well. The business name ‘refuel’ is quite catchy and goes with the business very well. Few bites of tasty food are exactly what you need to refuel you in between a busy day.

The logo was designed after understanding the requirements of the client. The logo is a simple wordmark type logo, to showcase the entire business name as the identity of the business. As the business is yet to be a well-known name among food lovers in Kolkata, it was crucial and wise to go for the wordmark type logo.

The logo uses multiple colors, which looks attractive and also imply the menu consists wide range of mouth-watering dishes. We have added a splash on top of the logo, which represents the delicious beverages they serve. The addition of the leaf twig completes the essence of the logo and also enhances the fact that the dishes are made with fresh, natural ingredients.

Let’s talk more about the colors, in much depth. Colors can influence the consumers on both conscious and subconscious levels. Usage of the right color can uplift emotions related to taste and eventually contributed to uplifted sales. Even though this a multicolored logo design, the use of each of these colors has been a selection, not just placing of random colors. The colors orange, yellow and shades of red are particularly highlighted to evoke the appetite among customers. The usage of blue and purple shades is very tricky for the food industry, but our designers used them so brilliantly, it looks perfect.

In a nutshell, this logo was well designed and well received.

Excited to make one impressive logo for your business as well! Check out our portfolio and place your professional logo design order with us today!