Gone are the days when the companies used to burn their annual budget in newspapers and television ads. Now you can harness the power of social media to reach your prospective customers and grow among them spending only a fraction of your earlier ad budget. With social media marketing comes the importance of using stock images. Purpple Designs, being one of the leading social media marketing experts in Kolkata emphasizes on the use of exclusive stock images for advertising through social media.

The following reasons pay heed to the importance of using Stock images for Social Media Marketing purpose:

• Types of images:

There are 2 kinds of images, namely pictures, and vectors. The formal is the photography snapshots and the latter is the high-end vectors created by a graphic designer. On a decent stock database, you can easily segregate them and use the ones that you require for your brand needs. You can easily find, save and upload the stock images as per your need to fit the content of your business.

• Multiple filters:

An online stock photography store enables you to filter your images according to many aspects. You can get the ones you want as per age group, gender, race, ethnicity, background color, orientation, and many more aspects. Needless to say, it comes handy to pick the right image for you quite easily.

• High-end vectors:

Creating original vector graphics is extremely time-consuming and unless you have a lot of time and skill in-house, it can end up looking sub-par overall. The vector Stock images are ready to use and with few simple clicks, you can get your design all ready.

•  Visually more presentable:

Stock images are of high quality and high resolution with a professional feel. A strong visual sense is crucial to building an effective social media presence which ignites proper and impactful marketing. It makes a lot easier to make the ad more presentable and appealing to the desired customers. The bright and clear images make it worthy enough to attract the targeted audience.

• Copyright and ownership:

Purchasing these images ensure you are the owner of the same and under no circumstances, you need to pay any follow-up price for using it ever again. In this regard, it is important to note is that there is a significant difference between free stock image libraries and those where you need to pay a subscription or per image fee. As a general rule, premium image libraries are more extensive and contain higher quality images so you are more likely to find something that is unique that satisfies your needs fully. However, you can find high quality, royalty-free images that you can use whenever, however and forever.

•  Wide range of stock photos:

Stock photos are a quick and easy source of professional-looking pictures. Depending on the nature of your brand, you will find that they fulfill all of your requirements. Whether you deal with healthcare, fashion, food, designing, advertising or any other business, you are likely to find numerous images of the same in any descent stock photography database.

Visual appeal is important for the brand if you are using stock images regularly, having a premium stock image account will be quite beneficial. and, Paying for stock images implies you are more likely to have exclusive images, and the audiences are less likely to have seen it before and more likely to stop scrolling and take note.

Social Media Marketing is a game-changer in the 21st century where not only established brands can showcase their products, even the newcomers are having a great platform to master the already established ones.