If you are a business, you must be aware of the importance of social media marketing by now! Indeed the online promotion is the new trend that no business can afford to make. As per statistics, 9 out of 10 business these days create their own corporate profile page. However, about 5 of them are doing it wrong. Many factors play a crucial role in the same, which you must take care of, such as the nature of the post, the guidelines you must follow and so on. However, one simple factor that often skips the mind of people is the ideal frequency in which you should post on behalf of a corporate profile. Let’s understand the same in details.

In personal profile, we all share our experiences and people in our profile gets to see them by default Facebook settings. The same things happen for any corporate Facebook profile as well. However, when it comes to any business profile, you need to keep ‘appearing’ to your target audience routinely for them to keep your brand-name fresh in their mind. Posting in a regular time period does the best job. In the realm of social media marketing, the most common term is expressed in the number of posts /per week. The frequency of weekly posts varies from business to business.

For instance, for a travel enthusiast corporate page, it is more likely to be 2-3 posts/week, depending upon the schedule of the journey. On the other hand, for a cooking channel, the post can even be on a daily basis.

As a takeaway, keep these things in mind to promote your corporate profile effectively

• Keep the posts in particular frequency (for instance 2 per/week or 6 posts/week)
• Keep the postings inconsistent interval (for instance posting on every alternate day or particular days of the weeks)
• Fill the gap by other posts (in case you are skipping 1-2 posts, share an earlier post or post a blog/video etc)
• Evaluate the ‘best time to post’ with the help of Facebook business tools (as any particular business might have more scope of engagement/interaction)
• Try to get all the posts ready and schedule in advance (this will ensure you don’t skip any posts, even by mistake)

Effective promotion on Facebook is a game changer for every business, these days. To know more about effective social media marketing, Click here