Social media has become a massive platform for online internet marketing companies to boost traffic into their websites. There is no proven technique to achieve success, but you have to put effort and be experimental with every trick you play. Whether you are a startup or small business running a website, choosing the right social media platform with an appropriate strategy that can bring good revenue out of it. The number of users on the social media platform is growing every day and expected to reach at least more than 3 billion by 2021.

If you are just planning to enter the vast world of social media for marketing, there are many more platforms other than Facebook, Twitter, Linkedin, and Instagram. Some of the other essential platforms are like Tumblr, Pinterest, Snapchat each offering different things. It is very common and usual to feel confused about which platform to choose, here comes a social media marketing team handy, as they can suggest you which strategy will be appropriate for which platform.

Below, we have assembled some of the techniques recommended for online marketing agencies in Kolkata to drive more traffic to their websites.

Fill your profile

First thing first, after creating an account on any social media platform, you must fill the bio or about section. Filling the details for your profile is a way to let know people little about your business along with mentioning your website link. This gives the readers a chance to click through the link to know further details.

Post content when the audience is active

Always consider posting content when the audience will be active. Choose the peak time of the day before post any content. Once you establish consistency of your posts and other visual content, start experimenting with what time drives more clicks and engagements.

Engage with the audience

Social media allows you to direct engagement with the audience. You can build a bond with the targeted audience. You can do this by replying to their questions, comments and ask for feedback in less time. Also, engage the audience’s attention by posting a puzzle or any quiz or contest for fun. This is a great trick to drive more traffic to your website and improve the audience’s opinion about your business.

Optimize call to action

After establishing a good bond with the audience, you should let them know where to go for more details with a call to action. Each social media platform has its aesthetic buttons for CTAs, you just need to place them.

Improve SEO

You should also consider optimizing your social profiles similar like you do for your website. Your content should be filled with relevant keywords. By linking your website from the social media content will drive huge traffic.

Social media works great in building brand identity. But, it can also give a massive amount of traffic on your website. Implement the above-mentioned tricks into your social media strategy and start welcoming your visitors. Purpple Designs is a Kolkata based digital marketing firm offering unique strategies to reach new clients. Find out what other digital marketing solutions we provide.