2020 has brought a lot of changes in our lives and it will most likely continue in the next year with the continuation of the pandemic. Personal or professional, our life has changed drastically overnight. In order to survive in these tough times, business practices had to be changed. Social media marketing has become the saving grace amidst all this chaos. Facebook, Twitter, Instagram, YouTube, etc. have made it easy for all businesses to survive. But the most noticeable part is how video content has started to dominate social media marketing. For some reason, people have become more inclined towards video content, no matter what the content is. Here are some ways video content is dominating social media marketing which you can utilize for your purposes too.
Short Videos
According to a recent study, it has been observed that by 2022, at least 85% of the content will be in video form. So, to keep up with the times, if you haven’t started yet, start making videos for your business. It can be simple and very short videos to post on social media platforms. During the pandemic, these kinds of videos have started to increases ten-fold as people are watching a lot of contents in a day. So, instead of using an image or text content, it is for you to invest in video contents too.
Livestreaming Is “In”
One of the most dominating parts of video content in 2020 has become live streaming. Nowadays, everyone has become a live streamer. Whether it’s a professional actor or a teacher, live streaming has become the favourite way of interacting with people. People get easily interested in behind the scenes of celebrities, brands or even normal people. Posting them on YouTube, Facebook, or Instagram stories has become a successful way of grabbing attention. You can use this way to show the personality of your business or brand. This will make you more trustworthy to your customers.
Engaging With Video Content Through Hashtags
One of the best ways to make your video viral is to use current hashtags. But using only hashtags is not enough. You need to keep updating them too on a daily basis. Most experts in social media marketing make it a habit to use hashtags. If you are new to this, you can learn by doing different experiments with the hashtags.
Therefore, become an expert in creating video contents for your business. If you don’t have the time to do it or you want an expert’s help, you can hire a professional for social media marketing in Kolkata.
