A business card is one of the oldest and effective ways of spreading good words about any business. It is still a must-have for most successful business these days, even though many other marketing channels have emerged. The effectiveness and utility of business cards are the prime reasons for the same. Let’s understand what information should go in the business card to serve its purpose right, how graphic designing plays a crucial role in it.
What is a business card?
Business cards are small rectangular pieces of paper that contain some basic but useful information about any organization or individual with the intention to spread the nature of its business to the people.
What makes a business card effective?
For a business card to successfully serve its purpose, it must possess 2 things- the ability to attract people and have adequate information of interest, that people consider the business for their particular need.
So, what must go on a standard business card?
There are numerous ways of making any informative business card. However, there is certain information that must never skip, no matter what. The following are the essentials that must be present in every business card design.
Logo of the business– it will help the people recognize your brand in the future.
The tagline of the business– it will help the audience understand the nature of your business. It is particularly helpful if your business is somewhat new.
Contact information– it must comprise of the business address, along with an email Id and phone number of the business office. It is quite natural for some particular people of any business ( top-level managers, personnel involved in sales and marketing) to have their own customized business card. Such individual must have their official contact info along with the business contact info.
How graphic designing helps?
If you browse the internet, you will find some really attractive business cards that bend, breaks and joins or fold and do other tricks. And needless to say, such cards are inevitable to take the eyes off. However, let’s face reality, not every business can afford to spend so much budget just in the business cards. And the good news is, they don’t need to cause professional custom design often does the trick. Attractive designing can help your business card grab the station for your audience.
Moreover, as mentioned earlier, many organization needs different sets of a business card, so graphics designing help them customized each set accordingly. Plus, it comes handy when you need to change the small details like revised contact info, logo design or simply when you want to try out a new look.
Read more- what information goes in a leaflet
