‘As long as you have a cell phone, you are never alone.’ -Stanley Victor Paskavitch

We all can relate ourselves to this one line for sure. Indeed, the world is always online on their smart-phones. These smart-phones not only connects us to our friends, family, but also enables businesses to reach their audience and customers. Social media marketing is booming these days, and the integration of these platforms on the smart-phones is a major reason for the same. However, before blindly going for social media marketing, you need to ensure your promotions are mobile friendly as well. But before that, let’s understand what does that mean.

What Is Mobile Responsiveness?

As per statistics, 7 out of 10 people access their social profiles through their smart-phones instead of a desktop. Thereby, most online portals operate well on both desktop and smart-phone along with tablet and palmtops. However, these devices might need to have certain prerequisites in terms of some series, configuration or operating system, for them to run the portals or features perfectly. For these exact same reasons, there are many apps and settings that a particular device may require. This compatibility in the designing creative is known as mobile responsiveness in graphic designing.

What Advantages Does It Offer?

Mobile responsive campaign or creative displays the entire contents of any design without cropping out any details. Failing to do so, crop out some portion of the creative. Thus, it fails to perform its intended purpose of spreading business and contact information.

Is Your Business Featuring Mobile Responsive Social Posts?

It is crucial to ensure that your social media marketing is being designed as per the guidelines of the mobile responsiveness. In case you are wondering how do you ensure your social media posts are suitable for mobile, it’s quite simple. You can check them for the same while uploading them on the portal.

Most advanced social media platforms such as Facebook and others offer this feature and might even enable some cropping options. However, most often it is not possible to get the desired portion of the creative as the default setting of such online tool offers a degree of freedom to edit, but only as per predefined aspect ration. As a result, it might help only a little, or not at all.

Getting your creative and designed, by a professional graphic designer is the best option. They are more than capable of the resizing the placing crucial elements of any design in a way that all the information stays intact in the creative, irrespective of the device it is being seen at.

At Purpple Designs, our experienced graphic designers prepare posts with respect to the guidelines of the mobile responsive standard. This ensures, your business stays visible and offer the most fruitful results online.