In each and every sector of our life, the appropriate color indeed matters. So, for the business logo designs. As people at the get-go notice the overall look of a business logo design, the color plays a vital part in that. Because it is the colors that apparently represent the visual taste of a brand or business. You believe it or not, but a certain color of a logo can ultimately influence whether someone makes a purchase or not! Purpple Designs that provides the best and most distinguished logo designs in Kolkata, is going to discuss the importance of selecting the proper colors for a business logo design.

Color addresses emotion

Different colors create different impacts on human feelings. And, these feelings can connect the audience and help them easily remember your brand identity. But, make sure that the colours you choose are able to convey the message of your brand. Here, we are going to provide a list of some common colours along with their significance:

• Red: Red is generally considered to be a color that indicates urgency and boldness.
• Green: The color green has some innate abilities to refer to something that is good, peaceful, healthy, fresh, and moreover, organic.
• Blue: Blue in many cases represents calmness or tranquility.
• Yellow: Most people consider yellow to be a color of utmost happiness.
• Orange: Orange refers to enthusiasm and fun.
• Black: Black conveys boldness, power, sophistication, and mystery altogether.
• Pink and purple: Pink and purple are generally considered as the feminine colors that signify femininity and youthfulness.

Color is a good attention seeker

The very first thing that people notice in a logo is the color itself. According to famous market researchers, almost 80% of visual data a human brain collects is from color. Hence, a logo must possess some bright and eye-popping colors to catch the attraction of the consumers.

Color somehow acts synonymous with the brand

In the initial days, when a start-up or business just emerges in the market, people hardly remember the name of the brand. It is the color of the logo design that people memorize first. Hence, more often, people synonymize a particular colour with a particular brand.

The proper selection of colours for your logo should be a part of your marketing strategy if you want to attract your potential customers. For successful sales, ensure a branding that connects the hearts, minds, and moreover, the colour sensibilities of your core customers. And, accordingly, create the logo design for your branding.

Want to grab the best logo design that can keep you on the top of the market? Contact the experts of Purpple Designs that is based in Kolkata and provides the best services to the clients.