Have you ever thought that among all the potential marketing channels available, why should your company focus on social media marketing? This is perhaps because every social platform has a unique audience and companies can target those audiences, segmenting them by multiple specific demographics and interests with the help of this marketing strategy. However, for this very reason, social media is considered to be more than a business tool nowadays. It somehow establishes a vital communication link between consumers and the brand. If you are currently on the fence about investing time and money into social media marketing, let the highest-rated Social Media Marketing agency in Kolkata tell you some good reasons to hop over and get started soon!

It is where your customers belong:

Did you know that almost 59% of people visit a social site every day? So, a business that posts regularly on social media becomes more engaging. Approximately, there are over 800 social channels that make it easier for marketers to target the right demographics as well. Therefore, when you know your audience, you can easily concentrate on the social arenas that are pretty frequent. Note that the top 6 media channels that are still the best place for any business to start their social media marketing are: Facebook, YouTube, WhatsApp, Messenger, WeChat, and Instagram.

 

It is much more cost-effective:

Note that social media marketing is one of the most cost-effective methods of advertising a brand. According to statistics, it is about three times less expensive than traditional media advertising. Besides, social media marketing cuts expenses without sacrificing the outcomes. People who are into social media marketing say that the most significant investment is the time to create and publish content along with having conversations with your customers. In fact, the time invested in it is minimal when compared to the returns.

 

Genuine customer satisfaction:

Generally, customers want the companies they follow, to be honest, and to provide excellent customer service. However, replying to comments in a personal way is one of the best ways a brand can value and respect its audience. That even includes prompt responses to negative feedback sometimes. This is how responding to the audience as soon as possible demonstrates that the brand or company is engaged and interested in them.

 

It will not be wrong if we say that social networks are places where people exchange information. Therefore, social media marketing is stronger than other expensive marketing strategies.

Visit Purpple Designs, the most reputable Social Media Marketing company in Kolkata if you want to know more or want to start your social media marketing campaigns with us!